TRADITIONAL TV SHOWS VS STREAMING SERVICES: THE EVOLVING LANDSCAPE OF DRAMA CONSUMPTION AND CONTENT SYNERGIES

In the rapidly evolving 누누티비 드라마 entertainment world, the competition between traditional terrestrial TV dramas and OTT streaming services has become increasingly prominent. While terrestrial TV channels continue to offer mainstream dramas with a broad appeal, OTT services are quickly becoming the go-to platform for customized content